Motion Graphics
Harding+
During my role as Digital Marketing Specialist at Harding+ our main focus was the digital screens and creating idents to fit within brand videos. On the day to day I would be using a range of Adobe Software predominantly After Effects and Premiere Pro. I created a range of content from Liquor offers, to New launches, to own brand digital.
The piece of work I am most proud of during my time at Harding+. would be the Seven Fine Jewellery video below. I was. set a very limited brief and was asked to make content that would seamlessly show across three screens whilst fitting the elegance of Fine Jewellery. Furthermore, this project was the first project where the we had outsourced Ai imagery for the jewellery. This allowed me to experiment with resizing the images for digital but also bringing the photos to life and adding movement through the use of Ai.
Analysing the success
With this type of digital content it was hard to receive feedback as it was just routinely shown on screens alongside signage that the artworking team supplied. Our best way of receiving feedback was through the shop managers on board. Each month we would have a meeting with a shipboard manager and find out if there was guest feedback from the digital but also when guests were buying products for example the liquor multibuys were they enticed due to the digital content.
It is easy to get comfortable with what works and roll with it but I am quite passionate about thinking of new ideas and evolving ways to promote our offers and use digital. This can be seen through the Liquor Campaign, we had been using the first campaign for a good few years but it was quite slow and just not as impactful as it could be. Therefore I worked on a new route with bolder colours and more exciting animations to capture guests attention and make the offers clearer and bolder.
