Internal Communications
Harding+
As well as creating content B2C I worked on the Internal Communications for Harding+. This involved creating digital content which would be shared internally during Town Halls or externally on Linked In to champion the companies wins.
Additionally, I compiled a range of digital content into short form clips using Adobe After Effects and Premiere Pro, which was shared when connecting with brands and cruiselines in order to show what we can offer as a business. This content was also used and shown at conferences such as DFNI and Cannes Travel Retail Awards.
Analysing the success
For sharing the videos and content on LinkedIn I was able to review the reaction and feedback using the insights. However, for those shared internally and B2B I had to rely on spoken feedback from seniors in the company and how others had received and reacted to the content. It was also vital that we didn't fall into a safe pattern of repeating the same technique and style but instead continue to evolve and enhance each piece of digital that was made.